Are game characters in mobile games key element for you?

[2]

Recently I've come across some useful information about game characters:
retrostylegames.com/portfolio/character-concept-art/

They are saying that characters in mobile games is key element in player experience.

Any thoughts about that, cracked.to users?
What else important for you in mobile games?

[18]

Recently I've come across some useful information about game characters:
retrostylegames.com/portfolio/character-concept-art/

They are saying that characters in mobile games is key element in player experience.

Any thoughts about that, cracked.to users?
What else important for you in mobile games?

They are important