OP 13 January, 2020 - 10:57 AM
There used to be an old idea of a bankable Hollywood star, a name that you could slap onto a movie and it would be pretty much guaranteed to make money. Think Arnold in the '80s and early '90s, or Will Smith in the late '90s and early '00s. Does that still exist anymore? Do people go out to watch movies specifically because there's some actor they like in it?
I feel like it doesn't happen anymore at least when it comes to big movies. People care more about the brand and how the movie or series looks. Game of Thrones was massive before the shitty last season. Were there any well known actors in that cast? Not really. Yet you see former James Bond, Marvel and Star Wars, etc. people in flops. That's because people didn't watch Marvel or Star Wars for the actors but because it was the new Star Wars and Marvel movie. It might still work in smaller movies, like comedies, but in those cases, maybe the actor has become the brand? If you go watch an Adam Sandler comedy, you'd know what to expect for instance.
I feel like it doesn't happen anymore at least when it comes to big movies. People care more about the brand and how the movie or series looks. Game of Thrones was massive before the shitty last season. Were there any well known actors in that cast? Not really. Yet you see former James Bond, Marvel and Star Wars, etc. people in flops. That's because people didn't watch Marvel or Star Wars for the actors but because it was the new Star Wars and Marvel movie. It might still work in smaller movies, like comedies, but in those cases, maybe the actor has become the brand? If you go watch an Adam Sandler comedy, you'd know what to expect for instance.