Expedia wants to use AI to cut Google out of its trip-planning business

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Expedia wants to use AI to cut Google out of its trip-planning business

 

Expedia aims to encourage users to initiate their travel searches directly on its website using AI, rather than relying on external search engines. While Expedia currently employs AI for customer service functions and assisting property owners in describing accommodations, the company envisions a future where AI recommends travel destinations based on users' past trips. This strategic shift is part of a long-term plan to alter the dynamics of online travel and attract more direct traffic to the Expedia site, although the implementation is still in its early stages.

 

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