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In Thailand, a married couple has become involved in a fraud case involving the sale of fake gold jewelry via social media.

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This scandal uncovered irregularities in online sales. The newlyweds advertised their “gold” jewelry through live broadcasts, convincing buyers of its high quality and 99.99% gold purity. However, some time later, customers discovered that the purchased jewelry did not contain gold at all.

Initial suspicions arose when those wishing to resell their jewelry encountered refusals in jewelry stores due to the lack of standard markings. As a result, more than 300 victims filed collective complaints with the police to file a case against the couple.

Shoppers alleged that the couple used false advertising and manipulation during broadcasts to deceive their customers. During the investigation, police collected evidence of the purchases and forensic tests that confirmed the absence of gold in the jewelry.

Gen. Wittkhaya Sriprasertpab, head of the consumer protection department, said public fraud is a criminal offense and could face a long prison term. Each transaction is treated as a separate episode of fraud for which you can get up to five years in jail.

The couple could also be charged with misrepresentation and violation of trade regulations. The investigation revealed the fraud family had luxury goods including cars worth about 120 million baht, including a Porsche 911 Carrera and a Lamborghini.

The Attorney General's Office has warned of growing threats in e-commerce, where unscrupulous sellers can defraud customers by failing to ship goods or selling fakes even under well-known brands. Police are urging caution, recommending that sellers check their registration with the Gold Merchants Association of Thailand.

Kornkanok Suwanbut and Kanpon Rueng-aram are currently charged with public fraud, entering false data into a database, publishing incorrect information and violating trade regulations. The investigation is also considering additional charges in connection with illegal commercial activities.

source : https://www.bangkokpost.com/thailand/spe...measure-up