OP 11 January, 2022 - 04:36 AM
Grand Theft Auto maker Take-Two is buying FarmVille developer Zynga in $12.7B deal
Quote:Source:https://www.cnet.com/
Video game giant Take-Two is acquiring mobile gaming company Zynga in a cash-and-stock deal that the company says will turn the Grand Theft Auto maker into a mobile gaming powerhouse. The deal is valued at around $12.7 billion, or $9.86 per Zynga share.
Take-Two Chief Executive Strauss Zelnick said the deal will benefit both companies, giving Zynga access to the best-selling game franchises Take-Two is known for, while also giving Take-Two access to player analytics, advertising and mobile game making technology that so far it's lacked. "What we've found is that great entertainment wins," he said in an interview Monday. "It's really hard to build organically."