Google employing AI?

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Over the last several years, the updates of the Google Search is amounting a dramatic upheaval to the Internet's most powerful tool, complete with an unprecedented AI feature.
 

Will Google save the web, or destroy it? If you've ever typed "air purifier reviews" into Google, you were probably looking for the kind of content you'll find on HouseFresh.com. The site was started in 2020 by Gisele Navarro and her husband, based on a decade of experience writing about indoor air quality products. They filled their basement with purifiers, running rigorous science-based tests and writing articles to help consumers sort through marketing hype.

HouseFresh is an example of what has been a flourishing industry of independent publishers producing exactly the sort of original content Google says it wants to promote. And indeed, soon after the website's launch, the tech giant started showing HouseFresh at the top of search results. The website grew into a thriving business with 15 full-time employees. Navarro had big plans for the future.

Then, in September 2023, Google made one in a series of major updates to the algorithm that runs its search engine.

"It decimated us," Navarro says. "Suddenly the search terms that used to bring up HouseFresh were sending people to big lifestyle magazines that clearly don't even test the products. The articles are full of information that I know is wrong."                                                                                                           

  source: https://www.bbc.com/future/article/20240...r-internet                                                                                                             
Google believes that the world is ready for a program called AI.
But still those "AI" are full of Fantasy. be prepared and look us up for new ways to have a new marketing concept.

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well, currently there is an option in Search Labs to provide you with an AI created Summary for each query you make, I implemented it, its very useful

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well, currently there is an option in Search Labs to provide you with an AI created Summary for each query you make, I implemented it, its very useful

Yes for the Userlevel entry query.
Based on the last major update my guess is that Google has an IA govern their index.
Authority is now how Google sees it in a way pronounced way.

Bing is peddling back from their brutal ChatGPT introduction into Bing. But Google has to catch up.

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